Agadir is Morocco's premier beach resort and one of the most reliable sun destinations in North Africa — a modern, cosmopolitan city on the Atlantic coast with over 300 days of sunshine per year, a spectacular 10km crescent of golden sand and world-class resort facilities.

The beach is the main draw — a vast, beautiful stretch of golden Atlantic sand with warm water, excellent facilities and a lively atmosphere. The consistent Atlantic winds make Agadir one of the best kitesurfing and windsurfing destinations in the world, and the beach is lined with water sports operators catering for all levels.

Beyond the beach, Agadir offers some excellent day trips. Paradise Valley — a stunning natural gorge with rock pools and waterfalls in the Atlas Mountain foothills — is just 60km away and one of the most beautiful natural attractions in southern Morocco. The Souss-Massa National Park, just south of the city, is home to flamingos and the critically endangered northern bald ibis.

Taroudant, often called "little Marrakesh", is a beautifully preserved walled city just 80km away — a wonderful half-day trip with a spectacular medina and excellent souks, without the tourist crowds of Marrakesh itself.

The Agadir Kasbah, a 16th-century fortress on the hill above the city, offers spectacular panoramic views over the bay and is particularly beautiful at sunset. The modern marina has excellent restaurants specialising in fresh Atlantic seafood.

Agadir was largely destroyed by a devastating earthquake in 1960 and rebuilt as a modern resort city — which means it lacks the ancient medinas of Marrakesh or Fes, but compensates with excellent infrastructure, wide boulevards, modern hotels and a genuinely relaxed resort atmosphere.

Direct flights from London Heathrow, Gatwick and Manchester take approximately 3 hours 40 minutes. UK passport holders do not need a visa for stays up to 90 days.