Privacy Policy

FCK IT. BOOK IT. ("we", "us", "our") is a UK-based travel search and comparison platform. Our website is located at fckitbookit.co.uk.

We are the data controller for the personal information we collect about you. If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@fckitbookit.co.uk or by calling 01282 960 460.

We collect the following types of personal information:

Information you provide to us

• Name, email address and phone number when you contact us or make an enquiry
• Search preferences (destination, dates, number of passengers, departure airport)
• Any information you include in messages or enquiries sent to us

Information collected automatically

• IP address and approximate location (country/city level)
• Browser type, operating system and device type
• Pages visited, time spent on pages and links clicked
• Referring website (how you arrived at our site)
• Search queries entered on our site

Cookies and tracking technologies

We use cookies and similar technologies to improve your experience on our site. See Section 7 (Cookies) for full details.

We use your personal information for the following purposes:

• To provide our service — processing your search queries and displaying relevant holiday results
• To respond to enquiries — answering questions you send us by phone, email or contact form
• To improve our service — analysing how users interact with our site to make it better
• To send marketing communications — only if you have opted in to receive them (you can unsubscribe at any time)
• To comply with legal obligations — maintaining records as required by law
• To prevent fraud and abuse — protecting our site and users from malicious activity

Legal basis for processing

Under UK GDPR, we process your personal data on the following legal bases:

• Legitimate interests — for analytics, site improvement and fraud prevention
• Consent — for marketing emails and non-essential cookies
• Contract performance — when you make an enquiry or use our service
• Legal obligation — where required by law

We do not sell your personal information to third parties. We may share your information with:

• Holiday suppliers — when you click through to book a holiday, you are transferred to the supplier's website (Travelpack and JTA Holidays, etc.). Your interaction with their site is governed by their own privacy policy.
• Analytics providers — we use Google Analytics to understand how our site is used. Google Analytics data is anonymised and aggregated.
• Technology providers — companies that help us operate our website (hosting, email delivery, etc.). These providers are contractually bound to protect your data.
• Legal authorities — if required by law, court order or to protect our legal rights.

All third parties we work with are required to handle your data in accordance with UK GDPR.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry data — 2 years from the date of your last contact with us
• Analytics data — 26 months (Google Analytics default retention)
• Marketing preferences — until you unsubscribe or withdraw consent
• Legal records — as required by applicable law (typically 6 years)

When your data is no longer needed, we securely delete or anonymise it.

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your personal data in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a machine-readable format
• Right to object — you can object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, contact us at hello@fckitbookit.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We use cookies to improve your experience on our site. Cookies are small text files stored on your device. We use the following types of cookies:

Essential cookies

These are necessary for the site to function and cannot be disabled. They include session cookies that remember your search preferences during your visit.

Analytics cookies

We use Google Analytics to understand how visitors use our site. These cookies collect anonymised information about pages visited, time on site and how you arrived. Analytics cookies are only set with your consent.

Managing cookies

You can control cookies through our cookie consent banner when you first visit the site, or through your browser settings. Note that disabling certain cookies may affect the functionality of our site.

We take the security of your personal data seriously. Our website uses HTTPS encryption for all data transmission. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Our website contains links to third-party websites (holiday suppliers, airlines, etc.). When you click these links, you leave our site and are subject to the privacy policy of the third-party site. We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies before providing any personal information.

Our service is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us immediately at hello@fckitbookit.co.uk and we will delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: hello@fckitbookit.co.uk
• Phone: 01282 960 460
• Website: fckitbookit.co.uk